This was an idea I had for Vans, basically telling asking people if they have seen “laobai” (old white) China’s oldest skater. We show him in skating in locations around china from the 50s to present on video blogs, then get a fan base around him… Next we get Vans to track him down. Once Vans have tracked him down, they invite people to come to an event to get to know him. Vans unviles him at a launch event, at the event Laobai takes off his beard, and he is none other then Steve Caballero the lengendary Skater. This is a sample mockup test we did in beijing. Funny thing was some people thought he was really old, and he attracted a huge crowd.

China’s oldest skater - LaoBai from dwayne koh on Vimeo.

A cool animation that reminds me of my thought process…Looking Thru the B-Sides is a stop-action trip down the rabbit hole that is Golden Lucky’s collective brain. Just watching this short film feels like a mind-altering experience that’s probably illegal in at least 37 states.

Looking Thru the B-Sides from dwayne koh on Vimeo.