China’s Oldest Skater

Posted On: July 29, 2009
Posted In:
Comments: 5,337 Responses

This was an idea I had for Vans, basically telling asking people if they have seen “laobai” (old white) China’s oldest skater. We show him in skating in locations around china from the 50s to present on video blogs, then get a fan base around him… Next we get Vans to track him down. Once Vans have tracked him down, they invite people to come to an event to get to know him. Vans unviles him at a launch event, at the event Laobai takes off his beard, and he is none other then Steve Caballero the lengendary Skater. This is a sample mockup test we did in beijing. Funny thing was some people thought he was really old, and he attracted a huge crowd.

China’s oldest skater – LaoBai from dwayne koh on Vimeo.

Share and Enjoy:
  • Digg
  • Sphinn
  • del.icio.us
  • Facebook
  • Google
  • Print this article!
  • StumbleUpon