Bridging creativity, strategy, and technology, I craft immersive brand experiences that connect culture, drive engagement, and push innovation forward. From digital ecosystems and e-commerce platforms to brand storytelling and experiential design, my work transforms ideas into impactful, future-ready experiences.
Dolby - Dolby Rebrand
I led the redesign of the Dolby brand, transforming it from a B2B-focused identity into a consumer-facing experience. From reimagining the logo to crafting a new content strategy, I helped shape a dynamic design language that strengthened Dolby’s connection with audiences and brought its legacy of quality to the forefront.
Experience Design / Ecom
Experience Design / Ecom
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Google - Google Store
The body of work below represents the product launches I led and supported at Google Store and Devices (DSM). I oversaw a team of creators responsible for content and site experience design across Pixel, Fitbit, and Nest hardware.
Google - Fitbit Ace
I led the websites creative direction for Fitbit Ace LTE, a breakthrough in the smartwatch category—designed not just for tracking activity, but for inspiring kids to get moving and off the couch. From branding to content creation, I helped bring this innovative, connected wearable to life.
Jordan Brand
As Group Creative Director for Jordan Brand, my role was to push the boundaries of digital storytelling, brand campaigns, and immersive experiences, ensuring Jordan’s legacy remained as bold and culture-defining as the man behind it. From global campaigns to digital innovation, I led teams in creating high-impact brand moments that connected Jordan’s heritage with a new generation of athletes, sneakerheads, and creators.
For ASICS, we reintroduced the brand to a new generation through the "I MOVE ME™" campaign, redefining movement as a way to energize both body and mind—a modern interpretation of ASICS’ founding philosophy.
With Levi’s, the "Live in Levi’s" campaign celebrated how people around the world live, move, and express themselves in denim, bringing the brand’s deep cultural roots into a fresh, dynamic storytelling approach.
For Toyota’s Impossible Quest, we turned a car launch into an interactive adventure, blending VR, gamification, and storytelling to create a first-of-its-kind brand experience that immersed users in Toyota’s vision of innovation and possibility.
And with Converse’s "You’re It" campaign, we inspired a new generation of creators to step outside their comfort zones and turn everyday objects into works of art—reinforcing Converse as a brand that champions self-expression and individuality.
Each of these campaigns reflects my commitment to pushing creativity beyond traditional advertising, turning marketing into meaningful, culture-driven experiences that engage audiences and leave a lasting impact.
Brand Campaigns:
Building Cultural Connection Through Storytelling
Great brand campaigns do more than sell products—they ignite movements, inspire action, and build emotional connections that last. Across my work with ASICS, Levi’s, Toyota, and Converse, I focused on creating campaigns that blur the line between advertising and culture, turning brand stories into experiences that engage, excite, and resonate globally.
Experience Design / Ecom
Experience Design / Ecom
Experience Design / Ecom
Explore My Creative Journey (older work)
Creativity isn’t a straight path—it’s a journey shaped by experimentation, exploration, and reinvention. My career has taken me across disciplines—from coding and design to art direction, filmmaking, and photography, ultimately leading me to creative leadership at the highest level.
This portfolio is a collection of work that defines my evolution before all the work you see above — projects that challenged conventions, pushed boundaries, and shaped me into the creative I am today. Whether it’s brand storytelling, digital experiences, or film direction, each piece reflects my belief that great ideas come from those willing to build, break, and create without limits.
Take a dive into my world of design, technology, storytelling, and beyond.
Awards Won
Webbys - Toyota.com
Cannes Gold - Start your impossible / Toyota
FWA SiteofDay Toyota - The Impossible Quest
Cannes Gold - Jordan the last shot
Cannes Silver – Jordan the last shot
Cannes Silver – Jordan the last shot
Cannes Bronze - Jordan the last shot
D&AD Wood Pencil - Jordan the last shot
OneShow Gold - Jordan the last shot
OneShow Gold - Jordan the last shot
OneShow Gold - Jordan the last shot
OneShow Silver - Jordan the last shot
OneShow Silver - Jordan the last shot
OneShow Bronze - Jordan the last shot
OneShow Bronze - Jordan the last shot
OneShow Merit x3 - Jordan the last shot
FWA SiteofDay- Live in Leivs
Cannes Merit - Dial a Home
Effies Silver - Adidas unite all originals
Webbys People’s choice – GE Ancient Inventions
Webbys Honoree Award – GE Ancient Inventions
Webbys Honoree Award - GE Paper
FWA SiteofDayy - GE Ancient inventions
Oneshow Merit – VANS Vs VANS.
Oneshow Merit - Lee Jeans, Life Fashion Shoot.
Spikes Silver - VANS Vs VANS
Effies Gold - HP My computer my stage
Effies Gold - HP My computer my stage
Effies Judges reco. - HP My computer my stage
Effies Best Campaign - HP My computer my stage
Effies Gold Award - Ikea Sleep Revolution
Asia Interactive Gold - HP hiphop
Asia Interactive Silver - HP hiphop
Asia Interative Best Animation - HP hiphop
Asia Interative Best use of sound - HP hiphop
Asia Interactive Bronze Best Mobile - Burton
Asia Interactive Silver Website – Prius
Asia Interactive Silver Viral – Google, World’s Longest URL
China 4A Gold Viral - Google, World’s Longest URL
China 4A Silver - Prius, Tomorrow’s Promise
China 4A Gold - Lexus, ES
New York Festivals Silver - Lexus, ES
New York Festivals Finalist - Google World’s Longest URL
New York Festivals Silver - Cisco Bank of the future
Times New Media Gold - Cisco Bank of the future
Times New Media Silver - Cisco Bank of the future
DM Awards Gold - Best Craft in Execution, K-facts
DM Awards Gold - Best Use of Channel, K-facts
DM Awards Silver - K-facts
PMA Awards Gold - K-facts
PMA Awards Gold - Best Cause, Light of thanks
PMA Awards Silver - OCBC Financial Learning
PMA Awards Gold - Feedback Unit Campaign
CrowBar Awards Gold - Interactive student of year, Echos of Life
Digital Experience
A great digital experience is more than just functionality—it’s about emotion, intuition, and storytelling. Across my work with Levi’s, Toyota, Jordan Brand, I’ve led teams in designing intelligent, user-first platforms that blend commerce, content, and innovation to create seamless digital ecosystems.
These digital transformations weren’t just about better interfaces—they were about shaping how people discover, shop, and connect with brands in a modern, digital-first world. Explore how these projects pushed the boundaries of experience design, storytelling, and technology.