Group Creative Director
Associate Creative Director
The trefoil was first introduced in the 1972 Munich Olympic Games , however by 1970 and the 1980s the trefoil had grown beyond sports and was beginning to be seen on a number of celebrities. When musicians such as Bob Marley then RUN DMC begin wearing it , it popularized the brand. RUN DMC released the song “My Adidas” and the rest as we know is history.
Because of it’s roots, the originals brand continue to showcase the 30 years of music and fashion heritage. The advertising campaigns I conceptualized and produced for Originals are all based on those roots.