A stop motion test for Vans “off the wall” campaign

vans off the wall from dwayne koh on Vimeo.

An “Off the wall” campaign for Vans. These were a set of print and interactive work for VANS. The idea was based on the fact that the brand was rooted in skateboarding culture.

We played on the insight that skateboarders interacted with the street and their environment. The idea we had fell nicely into their slogan “Off The Wall”. We tried to bring that out in the prints and web experience. In the print below you can see the interaction between the people and the street through simple chalk drawings.

PRINT

INTERACTIVE

An interesting project we have undertaken for HP. HipHop dancing in Beijing. Coming soon, details later. Here are some pictures of the characters that we created and motion capture of dancers that we did in a mo-cap studio. Fun!