An “Off the wall” campaign for Vans. These were a set of print and interactive work for VANS. The idea was based on the fact that the brand was rooted in skateboarding culture.

We played on the insight that skateboarders interacted with the street and their environment. The idea we had fell nicely into their slogan “Off The Wall”. We tried to bring that out in the prints and web experience. In the print below you can see the interaction between the people and the street through simple chalk drawings.

PRINT

INTERACTIVE

Finally some time to create a design after a year! What if we were to recreate the chinese propaganda images of the 80’s, using the tools and trends of today? This is my interpretation. A piece called “Little Visitor in Space”

An interesting project we have undertaken for HP. HipHop dancing in Beijing. Coming soon, details later. Here are some pictures of the characters that we created and motion capture of dancers that we did in a mo-cap studio. Fun!

Made a short trip to thailand, visited the Propaganda shop and then headed over to a design/production house in the outskirts of bangkok. They were comprised of former founders of Propaganda. The four partners, are known in the company by the name of  Mr Black, Mr Orange, Mr Red and Mr Pink. Each colour corresponds to a department in their company. Interesting. Reservoir dogs?

We commissioned some Beijing artists to design some boxes for us. These boxes will be turned into chairs at a later date.