Agency
TBWA
Creative Team
Group Creative Director
Dwayne Koh
Associate Creative Director
Jimmy Wang
30ml
Sherry Shi
Creative Technologist
Jeff
Art Director
Berial
Qi Han
Copywriter
Hai Yang
Designer
VinCo
Description
General Electric client was a business win against the best agencies - BBDO, W+K, BBH and TBWA. We were the inderdogs but pitched and won the business nevertheless. Out of the pitch we produced work that drove the industry and GE’s business.
I was the lead creative responsible for all the brand work from TV, Print to digital. Having a single point creative on the business was something the General Electric clients appreciated. And because of that we were able to move a lot faster and create truly integrated work for the brand.