Group Creative Director
Associate Creative Director
General Electric client was a business win against the best agencies - BBDO, W+K, BBH and TBWA. We were the inderdogs but pitched and won the business nevertheless. Out of the pitch we produced work that drove the industry and GE’s business.
I was the lead creative responsible for all the brand work from TV, Print to digital. Having a single point creative on the business was something the General Electric clients appreciated. And because of that we were able to move a lot faster and create truly integrated work for the brand.