Brand

Jordan

Agency

Akqa Inc

Creative Team

Group Creative Director

Dwayne Koh

Design Director

Hugo Gomez

Associate Creative Director

Eamonn Dixon

Dan Grech

Dave Knoph

Dan Peters

UX Director

Zarni Ko

Art Director

Chi-Chi Bello

Dave Ruiz

Copywriter

Will Sands

Designer

Vincent Lai

   

Description

The Jordan brand. The intersection of culture and sports, the brand unleashed by the G.O.A.T (Greatest Of All Time) - Jordan. My role as the global digital lead was to push the boundaries on digital communications for the brand.

It was internally known that.. if Nike was an equivalent to Audi, then Jordan is an equivalent to Porsche, hence everything we produced had to not only better but had to kick Nike’s ass. We were lucky that brand’s strength is in its products. It is rare to find products that appeal to both fashion icons and pro athletes alike. This made the teams's job easier to Kick Nike’s ass and take flight.

I led a team of creatives that produced campaigns and .com work for both North America and global markets. It was a mix of campaign and long term platform work that made this role both challenging and exciting.

The day to day was role was a constant flux of managing teams, clients and getting into sparing sessions with creatives. Of which the last part I enjoyed the most, I loved to to see a nugget of an idea turned into gold. Shown below are some of the work that came out of those sessions. Wth the Last Shot winning gold at and 4 awards at Canneslions and 11 awards at the OneShow.

   
Project
The Last Shot

Step into MJ’s shoes. Step back in time. At NBA All-Star Weekend in NYC, we gave people a chance to trial the brand’s latest performance shoes and take one of MJ’s high-pressure, championship-winning buzzer beaters. ‘The Last Shot’ is a fully immersive and interactive LED half court that transforms to Michael Jordan’s greatest moments – complete with era-specific crowds and iconic NBA and NCAA courts.

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Project
Jordan. com

We were tasked to create product category sites for all the shoe drops and campaign launches.We would craft campaigns site from Marvin the martian to Carmelo Anthony's to the history of AJs. The goal was to make the pages visually interesting with a fine balance of product highlights and storytelling.

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