Group Creative Director
Associate Creative Director
Levis. Levi Strauss started the business at the 90 Sacramento Street address in San Francisco. He next moved the location to 62 Sacramento Street then 63 & 65 Sacramento Street. Because of its location, it takes pride in calling itself the 150 year old start up.
My role was to help drive the culture that Levis has created from its heritage. That involved new ways of engaging consumers through music and fashion. I was tasked with running the digital platforms of Levis from the LiveInLevis campaigns, dot.com, Levis kids and the commuter series. Always looking for ways to innovate and drive culture from both a Strategic and creative POV.