Brand

Levis

Agency

Akqa Inc

Creative Team

Group Creative Director

Dwayne Koh

Associate Creative Director

Nick Marzano

Erin Robinson

Dave Khonpe

Design Director

Nate Scott

UX Director

Zarni Ko

Art Director

Jack Douglas

Copywriter

Carrie Dunn

Erik Gonzalez

   

Description

Levis. Levi Strauss started the business at the 90 Sacramento Street address in San Francisco. He next moved the location to 62 Sacramento Street then 63 & 65 Sacramento Street. Because of its location, it takes pride in calling itself the 150 year old start up.

My role was to help drive the culture that Levis has created from its heritage. That involved new ways of engaging consumers through music and fashion. I was tasked with running the digital platforms of Levis from the LiveInLevis campaigns, dot.com, Levis kids and the commuter series. Always looking for ways to innovate and drive culture from both a Strategic and creative POV.

   
Project
Live in Levis

There are over a billion Levi’s jeans in the world, each pair with a unique story. So why not give people a place to share their story with the world? The 'Live in Levi’s Project' is exactly that - an interactive showcase that weaves together storytelling, e-commerce and social media with the world’s most iconic denim as the red thread.

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Project
Levis .com

We were tasked to create product category sites for all the shoe drops and campaign launches.We would craft campaigns site from Marvin the martian to Carmelo Anthony's to the history of AJs. The goal was to make the pages visually interesting with a fine balance of product highlights and storytelling.

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Project
Vintage Clothing

There are over a billion Levi’s jeans in the world, each pair with a unique story. So why not give people a place to share their story with the world? The 'Live in Levi’s Project' is exactly that - an interactive showcase that weaves together storytelling, e-commerce and social media with the world’s most iconic denim as the red thread.

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