Executive Creative Director
Associate Creative Director
Snr. Art Director
TOYOTA. My role is to provide creative leadership across the digital landscapes for Toyota, producing best in class solutions for both Toyota.com and for digital campaigns. With 8 million unique hits a month, Toyota.com is the pride of the company's digital properties and customers primary digital destination.
In the day to day, I lead and manage a team of 30-40 creatives and UX researchers and designers. Growing them and pushing them to create their best work yet. My philosophy to the team is to have fun, because that is when true potential comes out and at the end of the day the clients and the brand will reap the reward.
One reason I was brought on to Saatchi & Saatchi LA was to reimagine this platform for the future, and to break category conventions. My goal is to push on the content creation and how we serve it up to engage audiences and connect with them and at the same time create something functional that the audience will fall in love with. Shown below are some project highlights.