Brand

Toyota

Agency

Saatchi

Creative Team

Executive Creative Director

Dwayne Koh

Creative Director

Emily

LY

Associate Creative Director

Laycee

Denise

Corey

Snr. Art Director

Scott Willford

SLin

Erin

Senior Copy

John

Justin

Kiernan

Art Director

Matt

Cat

   

Description

TOYOTA. My role is to provide creative leadership across the digital landscapes for Toyota, producing best in class solutions for both Toyota.com and for digital campaigns. With 8 million unique hits a month, Toyota.com is the pride of the company's digital properties and customers primary digital destination.

In the day to day, I lead and manage a team of 30-40 creatives and UX researchers and designers. Growing them and pushing them to create their best work yet. My philosophy to the team is to have fun, because that is when true potential comes out and at the end of the day the clients and the brand will reap the reward.

One reason I was brought on to Saatchi & Saatchi LA was to reimagine this platform for the future, and to break category conventions. My goal is to push on the content creation and how we serve it up to engage audiences and connect with them and at the same time create something functional that the audience will fall in love with. Shown below are some project highlights.

   
Project
The Impossible Quest

Syd Mead, the visual director behind the films of Tron, Aliens and blade runner got behind this new VR experience for Toyota's Prius Prime, which launched at TechCrunch Disrupt. This 4D VR installation puts you behind the wheel of the new Prius Prime in a futuristic setting. The Quest starts with the creation of a VR painting, which becomes the instigator of a real-time 3D experience that is enhanced by 4D effects that literally blow you away.

setup
setup
setup
setup
setup
setup
Project
Toyota. com

Toyota.com is where we engage audiences to explore and learn about the newest Toyota trucks, cars, SUVs, hybrids and minivans. With a monthly total of 8 million hits on average, the site is a balance between function and form at its best. With heavy research, usability and design studies, my goal for the enterprise team is to make toyota.com not only the most trusted advisor for automotive purchase but also feel like a fun learning experience. And how we do that is by turning the category on its head and re-inventing the future of what the online automotive experience can be through our solutions.

Toyota
Toyota
s
Toyota
Toyota