Overview
JORDAN · Experience design
Jordan
Campaigns & digital innovation.
Shaping Jordan’s digital future through campaigns, platform experiences, and a culture-first point of view.
At Jordan, I led a team of creatives responsible for campaigns and digital experiences across North America and global markets. The role demanded a careful balance of creative vision, brand storytelling, and strategic execution.
The work moved fluidly between leadership, client collaboration, and hands-on creative debate. Those sparring sessions were where early ideas became sharper, more resonant, and worthy of the Jumpman legacy.
Direction
Creative leadership
One connected practice across campaigns and digital products.
The brief was never limited to a single page or launch. Every assignment had to work as part of a wider Jordan ecosystem: clear enough to use, bold enough to carry the brand, and flexible enough to travel across markets.
Lead the team
Guide multidisciplinary creatives from the first strategic thought through design development and final execution.
Shape the story
Turn product, athlete, and cultural moments into focused narratives with a strong digital point of view.
Build for markets
Create systems that could remain unmistakably Jordan while adapting across North America and global teams.
Campaigns
Selected work
A series of digital moments, each built around a distinct product story.
The selected work below captures the range of the role: campaign storytelling, commerce, product education, and interactive experiences brought together under one visual and strategic standard.
System
A lasting platform
Different stories, held together by one confident Jordan experience.
Across launches and markets, the system gave each story room to find its own energy without losing the clarity, pace, and cultural confidence of the Jordan brand.
