Overview
LEONARDO.AI · REBRAND
Renaissance 2.0
A creative identity built for a new age of making.
A historical creative awakening became the lens for relaunching Leonardo.Ai in the middle of a new wave of AI innovation.
The Renaissance changed culture through new knowledge, new mindsets, and new tools. Today’s creative AI moment carries the same sense of possibility, so the identity looks backward for foundations and forward for expression.
Built with Koto and type designer Giulia Boggio, the system joins classical proportion with the freedom, speed, and playfulness of a modern creative platform.
Renaissance 2.0
Geometry as language
Circle, square, and triangle become a bridge between past and future.
The calculations and proportion systems associated with Leonardo’s era offered a disciplined starting point. Those primitives shaped the logo, the custom display type, the frames, and the maker’s marks.
The goal was not to imitate history. It was to recover a way of thinking in which art, science, and toolmaking belong to the same creative practice.
Design system
A coherent toolkit
One foundation, expressed through type, color, icons, frames, and maker’s marks.
Strong enough to feel unmistakably Leonardo. Open enough to remain yours to create.
Malleability
Digital play-doh
A brand system designed to stretch, shape, move, and respond.
The old rule says never stretch the logo. Here, that rule became material to play with. The identity can flex without losing its foundations because proportion, color, and recognizable forms hold it together.
The result behaves less like a rigid manual and more like a box of expressive tools, encouraging designers to experiment boldly while keeping the brand coherent.