Overview
LEVI’S · Brand Campaign
Live in Levi’s
Levi’s – Driving Culture Through Heritage & Innovation
Levi Strauss founded his business at 90 Sacramento Street in San Francisco, later relocating to 62 Sacramento Street, then 63 & 65 Sacramento Street. With deep roots in the city, Levi’s proudly embraces its identity as the 150-year-old startup, constantly evolving while staying true to its heritage.
My role was to bridge Levi’s rich legacy with modern culture, finding new and innovative ways to engage consumers through music, fashion, and digital storytelling. I led the digital platforms for the brand, overseeing initiatives across LiveInLevis campaigns, Levi’s dot-com, Levi’s Kids, the Commuter Series, and Levi’s Vintage Collection, ensuring each touchpoint connected with both new and loyal audiences.
Fueled by Levi’s startup mindset, I continuously sought ways to push boundaries, merging strategy and creativity to drive culture and solidify Levi’s as a brand that is as relevant today as it was when it first began.
Selected work
