Overview
ASICS · FILM SERIES
Sole ofKobe
The Legacy of ASICS Innovation
ASICS has long been an outsider brand, known for innovating at its own pace and in its own way.
While many of today’s athletic apparel and footwear advancements are seen as modern innovations, their roots can be traced back to Kobe, Japan, where Kihachiro Onitsuka laid the foundation for a performance-driven philosophy after the war.
His belief that movement fuels both body and mind became the driving force behind ASICS’ relentless pursuit of excellence in sports technology, design, and human potential.
Origins
Kobe, Japan
Where a performance-driven philosophy first took shape after the war.
Kihachiro Onitsuka built the company from Kobe around a belief in the power of sport to lift both the individual and society.
That performance-driven philosophy became the foundation for an independent approach to footwear, technology, and design.
Series
The series
Untold stories behind innovations that shaped sport, culture, and beyond.
The Sole of Kobe series brings these philosophies to life, telling the untold stories behind ASICS’ innovations and their impact on monumental moments in sports, culture, and beyond.
From groundbreaking footwear technology to defining performances on the world stage, the series explores how ASICS has shaped generations of athletes and continues to push the boundaries of performance and design.
The spirit of Kobe is not nostalgia. It is a living engine for what comes next.
Films
First three films
Three chapters in the enduring influence of ASICS and the spirit of Kobe.
Here are the first three films in the series, showcasing the enduring influence of ASICS and the spirit of Kobe on global culture.